With so much information available, how is a product hunter to sift through the noise? Here is a comprehensive guide to product hunting on Amazon. Perhaps, finding a worthy product to market on Amazon may help establish a company’s initial stage.
Hopefully, using this comprehensive guide on product hunting, you would be able to effectively undertake the requirements of the task.
A Step-by-Step Guide to Product Hunting on Amazon
Step 1: Determine the Market’s Demand
Decide on the Market Demand When a businessperson decides to invest in a new product, the first and primary factor to consider is the demand. Information that can be extracted from the sources like “Google Trends®” which shows how a particular product has been trending over the years, and, “Amazon Best Seller list,” which shows what is popular at the moment. This can assist you in determining the markets whose demand is constant and, indeed, just recognizing the current trends.
Step 2: Examine Your Rivals
This step focuses on the need to understand your rivals because it will help you to find out how badly you are being beaten in the market and or how well you are able to compete against your rivals. Describe the intensity of competition in the path selected. You are, for instance, capable of looking into your competitor’s sold quantity, customer review, and rating by using a Helium 10 or Jungle Scout, etc. To increase the probability of success in the targeted market, focus your market on sectors that already show a high demand for the products and services that you will be offering, as well as sectors that currently have weak competition.
Step 3: Determine Possible Items
The next step considers what features are likely to be contained in the various possible items already identified in this process. I have pointed out the list of the products that can be developed from the research highlighted above: Join what opens up in the marketplace with a product that solves a problem or offers a solution. To reduce transportation or storage costs they should be small in size and weight with little or no tendency to break easily. Preliminary research suggests that products that come at a price between $15 and $50 are most suitable to clients while at the same time been most profitable to the company.
Step4: Assess the Viability of the Product
On the same we should be able to evaluate the product for the market. Once you have your list of potential products, then evaluate how feasible each product proposition is. You should also look at the average amount of reviews or ratings; when going against other products which are over flooded with reviews may be a challenge. For there to be future prospects of the product grabbing a better market share, or favorable consumer reception, it needs to have the opportunities for design, for features or packaging to be worked on or altered.
Step 5: Find Suppliers for Your Items
List down specific established suppliers for each of the items you want to purchase. Thus, it is pertinent to point out that the search for a reliable source is a critical step. Other information can be procured through other platforms, get quotations and dealing with the actual manufacturers through alibaba. When speaking of the quality of products they are ready to offer, and to discuss the price, ask for samples. To ensure that they earn a reasonable amount of money, make sure to include in the cost of the product, the shipping costs and customs fees included.
Step 6. Compute Profit Margins
Compute Profit Margins To know your fees and profits involve, one ought to utilize the FBA Calculator of Amazon. Consider a burning of all cost, including the cost of a product, shipping, FBA fees, promotion costs, among others. If a serious business goal is to build a business that will work for many years, then try to achieve a margin of at least 30%.
Step 7: Confirm Your Concept
Illustrate Your Concept Before acquiring a large quantity of an item, you should ensure that the idea is good enough You can buy a few products then list them in Amazon marketplace to find out. To make this kind of changes, gather data from the customers.
Step 8: Make Your Listing Better
Tips to Help You Make Your Listing More Attractive Engage a perfect listing of the product by including proper descriptions, correct keywords, and beautiful photos. Clear and differentiated list sis definitely able to make a huge difference for the sales and visibility of the certain products.
Step 9: Introduce and Advertise
Products Promotion and Sales Finally, go ahead and use marketing intelligence in case you are launching your product into the market. To embrace the above-discussed tactics, brands can employ PPC campaigns that help enhance the visibility of their products in the marketplace and open up a new line of sales. As another method to enhance the credibility of the message, the appeal to customers to give their testimonials if they are satisfied with services provided should be encouraged. Here are the steps which you can follow in order to identify the potential products on Amazon and to create a worthy niche online store. The art of meeting consumer needs and at the same time choosing a product that is unique in the market is a daunting task depending on every step taken.
These guidelines can help you find profitable products on Amazon quickly and establish a profitable online store. Making sure the product you select not only satisfies consumer need but also stands out in a crowded market requires careful consideration of every step.